S3E18 - Hemant Varshney - How to scale B2C E-commerce and SaaS

Hemant Varshney - How to scale B2C E-commerce and SaaS. If you’re starting or growing an Ecommerce or SaaS business, this episode is packed with a ton of great takeaways. My next guest has worked for previous companies including American Express and The Street with Jim Cramer. Today he runs an agency with over 40 employees that focus on scaling B2C brands. In this episode, we talk about minimum Facebook ad spend to achieve the best results, how to optimize Youtube ads, and what software platforms and systems he uses to build his own company. Please welcome Hemant Varshney. Key Timecodes (00:51) - Show intro and background history (01:46) - Deeper into his background and business path (03:40) - Understanding his business model (06:03) - How he helps other businesses to grow (07:41) - Deeper into his business model (08:46) - How big is his team (10:40) - A bit about his clients and numbers (12:38) - What social media platforms does his business focus on? (15:44) - Deeper into his approach to video content (16:21) - How many seconds does an ad have to get user attention? (16:55) - What type of business and customers is your company focused on (18:42) - What's it like working with Jim Cramer? (19:34) - Which of your products generates the most revenue? (21:06) - Deeper into how your business works and the client-focused philosophy (22:21) - How many clients does each team handle (23:56) - A key lesson learned in his journey (25:09) - The biggest wins he had (25:55) - Is his team based only in the US or overseas? (26:42) - What are the essential tools to run his business model (28:58) - What about his revenues (29:23) - Collaboration and transparency as foundations of the business (31:41) - A key takeaway from the guest! (32:40) - Rapid Fire round (personal questions) (34:09) - The worst advice he ever received (34:39) - The best advice he ever received (35:25) - Guest contacts Payback Time Podcast Payback Time is a podcast for investors. The goal of this podcast is to help make investing approachable and easy to understand. We will interview beginner and experienced investors and ask them to share stories on how they got started, what challenges they faced, what mistakes they made, and what strategy works for them today. The overall objective is to provide you with a roadmap that helps you become a better investor.