The 60 hour work myth kills MSPs

The podcast powered by the MSP Marketing Edge Welcome to episode 247 of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I share how successful MSP owners debunk the 60-hour work week myth, proving that working around 30 hours per week promotes better health, stronger relationships, and strategic business growth. (jump to) I also discuss why taking a proper break to reflect on key strategic questions can provide clarity and focus, enabling you to achieve your business goals for the rest of 2024. (jump to) My guest this week, Jane Matthews of Wildcat Careers, highlights the importance of strong employee branding for MSPs, emphasising that a well-crafted employee value proposition is key to attracting and retaining top tech talent. (jump to) Lastly, I answer a question from Chris who runs an MSP in the south of England.  He wants to know how to reward a high performing team member so they feel appreciated.  Personalised rewards that are tailored to employees’ interests and needs are often more impactful than cash bonuses, enhancing motivation and loyalty. (jump to) Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group. READ FULL TRANSCRIPT The 60 hour work myth kills MSPs If you’re ending your work week exhausted, barely able to crack open a beer and stare at the TV, it’s time for a change. This relentless pace isn’t sustainable. Contrary to popular belief, the most successful MSP owners don’t work 60-hour weeks. In fact, they work significantly less. The 60-hour myth suggests that to be a successful business owner, one must work these gruelling hours indefinitely. While it’s true that the early stages of starting a business often require extra hours, this should not be a permanent state. Starting your MSP is exhilarating. You’re taking control of your income, your time, and the type of work you do. In the beginning, putting in 60 hours a week might be necessary and even enjoyable. However, when this habit extends into years, it becomes detrimental. Many MSPs, even with million-dollar turnovers, continue to grind out these hours, believing it’s the hallmark of success. It’s not. Successful business owners actually work around 30 hours a week. Constantly working 60-hour weeks poses significant risks to your health, your family life and your relationships with loved ones. Additionally, overworking negatively impacts your staff, clients, and the business itself. It stifles strategic thinking and decision-making, which require time and mental space. Shifting to a 30-hour work week allows you to make more thoughtful decisions, delegate effectively, and focus on growth. Successful MSP owners I’ve interviewed consistently work fewer hours and achieve more. Embracing this approach will help you work smarter, not harder, and drive your business forward. 3 simple questions to max out the rest of 2024 Taking a real break is something we all need. Imagine stepping away from the daily grind, basking in the sun, and genuinely recharging. It’s more than a luxury; it’s a necessity. A proper break allows you to escape the minutiae that