Unlocking Growth in the Latin American Mortgage Industry | Interview with Cris Huertas from morgana

Getting a mortgage can be a tiring and frustrating process. And our guest today, Cris Huertas, experiencing it first hand wanted to change the difficult and outdated process. Cris is the Founder and CEO of morgana, which is revolutionizing the mortgage market in Latin America through tech, industry expertise, passion, and the purpose to take over a one trillion-dollar market. The ideal customers for Morgana are people in their 30s or 40s who are looking to buy a home. Cris dives into how they’re unlocking growth through SEO, social media, and their B2B2C strategy, working with realtors and developers to promote their products. The website plays a role in client acquisition by evangelizing the advantages of getting a mortgage and helping users navigate the offers in the market.