Understanding How Users Consume & Optimizing for Discoverability | Interview with Kristina Simonson from Privy

We’re independent go-getters. We know what we want, we have access to the information and resources we need at our fingertips and we make things happen, quickly. Sr. Director, of Marketing and Revenue Operations at Privy, Kristina Simonson, dives into the importance of understanding the independent buying journey and why optimizing for discoverability is critical to that journey. Privy is an e-commerce marketing platform that provides the tools and the coaching to help online brands grow sales through email and SMS. With the goal of meeting prospects in their journey, Kristina gives us more insight into the role of their website, product-led growth, and leveraging the Shopify Marketplace.