Turning Your Website into a Lead Generation Engine | Interview with Ani Adzhemyan from Software Defined Automation

Helping improve productivity, reduce costs, and enhance the overall performance of industrial processes is Software Defined Automation. Software Defined Automation empowers automation engineers to turn factories into software systems with cloud and modern software development tools. Ani Adzhemyan, Head of Marketing, gives us more insight into the industry they serve best. Their main source of customer awareness is LinkedIn, where they have a robust, organic content strategy that drives traffic to their website. Ani also emphasizes the importance of a comprehensive, omnichannel content strategy to drive awareness and demand generation. Combined with the need for consistent storytelling, thought leadership and content development to turn a website into a lead generation engine.