The Role of Content and SEO as Key Drivers in Your Growth Marketing Strategy | Interview with Ivy Croteau from SketchDeck

The demand for well-designed content is not slowing down making the need for accessible design more crucial to our marketing strategies. SketchDeck is an on-demand full-stack design agency that offers design services to businesses of all sizes, from startups to Fortune 500 companies. Ivy Croteau, content marketing manager, gives us more insight into their key growth strategy. They rely on referral business and organic search to attract clients, with their website as a crucial tool for educating leads and current clients about SketchDeck’s full capabilities. As an always-evolving piece of work, the team is currently working on making sure that their website is easy to navigate and filled with educational and informative content. A/B testing and copywriting are two essential tools for driving conversions on their website and having an excellent team of digital people and developers is crucial for constantly testing and improving the site.