The Role of a Website in Facilitating the Buying Journey | Interview with Travis Franklin from QualityLogic

The power of quality should never be underestimated. That’s why quality assurance is so critical, as High-quality outputs result in satisfied customers and ultimately growth. QualityLogic  tests software and apps to ensure they work as intended. They provide a flexible menu of services that scale to meet customers’ evolving needs. Senior Marketing Manager, Travis Franklin joins us to dive deeper into their acquisition channels and growth tactics, like their active referral process. Their website is a hub of information, with detailed pages on each of their services, case studies showcasing their past work, and a blog with industry insights. The website plays a crucial role in the buying journey by allowing potential customers to request quotes, schedule consultations, and even sign up for testing services directly on the website. This streamlined process makes it easy for potential customers to take the next step in the buying journey. QualityLogic's website is vital in educating potential customers, establishing credibility and trust, and facilitating the buying journey.