The Owner Journey: Maximizing After-Sale Relationships | Interview with Ken Rapp from Blustream

We’re often eager to get new customers and we think that when we do the hard work is done. But the relationship and experience you provide after a sale can have just as big of an impact on your success. Blustream helps companies connect with their customers through after-sale product engagement. CEO, Ken Rapp dives into how they focus on the owner journey rather than the buyer journey to help companies engage and retain customers for life. As for their own customers, they are acquired through guerrilla marketing and sales, including attending trade shows, networking with customers, and investing in the community. While their website plays a role in driving traffic to the company and making it easy for customers to understand the platform's features, a key resource for marketing and product success partners. Embracing a platform like Blustream means personalizing the customer experience and driving up revenue.