The Independent Buying Journey: Catering to Self-Informed Buyers | Interview with Shawn Malloy from Curebase

We should all have access to quality medical innovations to improve human well-being. And Curebase is helping to make that a reality. Curebase deconstructs the traditional clinical trial model and decentralizes it with its full package of robust services and tools built in-house to run clinical studies end-to-end that reach more patients through in-home, community-based, and site-based care, leading to faster, cost-effective, and diverse studies. Shawn Malloy, VP of Marketing gives us insight into their ideal customer profile and key decision makers. As they cater to self-informed buyers, the team has embraced SEO as a critical component to driving visibility and traffic to their website. Shawn acknowledges the impact content has on driving conversions; ensuring that their content is relevant, engaging, and tailored to the stage of the buying journey.