The Importance of Storytelling and Customer-Focused Messaging | Interview with Alex Howe from Funnel

We should all be working to create a consistent, streamlined, and full-funnel user experience. Funnel creates a consistent apartment shopping experience that delights renters and leasing teams. Alex Howe, VP of Marketing joins us to help us understand how Funnel focuses on improving the renter journey and experiences, providing solutions for the leasing process. They cater to forward-thinking leaders in the industry who recognize the need for more efficient and renter-centric solutions. Funnel acquires clients through referrals, industry conferences, and inbound leads. Alex sees the website as a crucial sales representative and continually works on revamping and optimizing it to reflect industry trends and address customer concerns. Alex emphasizes the importance of storytelling, customer-focused messaging, and thinking outside the box in marketing. He believes that providing relevant and valuable information, rather than solely focusing on sales, is essential for building trust and driving conversions.