The Digital Buying Journey: How to Drive Engagement and Conversion | Interview with Morgan Beard from Occupier

Having control is truly empowering. Occupier is helping you take control of your real estate. Morgan Beard, Director of Marketing gives us more insights. Occupier is a PropTech company that helps commercial tenants manage the entire lifecycle of their lease from site selection to lease accounting compliance. Morgan explains that Occupier's software is aimed at modernizing the tech stack and the day-to-day workflows for heads of real estate, controllers, and CFOs, who are working to comply with new lease accounting standards. Occupier drives growth through inbound marketing, referrals, and outbound sales channels. Morgan explains that they have seen a 47% increase in website traffic and a 110% increase in inbound opportunity creation due to the increasingly digital customer buying journey. By additionally providing valuable downloadable personalized content pieces they’re helping customers while driving lead generation.