The Customer-Centric Journey: How Listening to Your Audience Enhances the Customer Experience | Interview with Anna Murphy from LiveSchool

The culture of any organization will impact the long-term success and potential, especially at a school, setting the foundation for any child’s future. So we love what LiveSchool is doing as a breakthrough, web-based tool for school-wide data collection, analysis, and communication with parents. The Director of Marketing, Anna Murphy helps us understand how their platform leverages positive school culture to drive student behavior. Anna discusses the channels used to spread awareness and generate leads. Eager to accelerate growth Anna is embracing key channels, including SEO, Facebook ads, email campaigns, Google ads, and social media (TikTok, Instagram, and Twitter). Their website is an essential part of their customer-centric journey, with a focus on engaging visitors with content and providing a simple user journey to navigate through the solutions. From product-specific resources, including podcasts, professional development events, in-depth resource pages, and databases, The company has spent a lot of time interviewing customers to understand their needs and to frame the product's solutions without overcomplicating them.