Successfully Serving Enterprise Customers in their Purchasing Journey | Interview with Robert Combier from Scope AR

If AI wasn’t showing us the way technology is revolutionizing the way we work then AR technology certainly is. So we were eager to welcome the Head of Marketing at Scope AR, Robert Combier, to dive into how their AR tools are empowering frontline workers. Scope AR has revolutionized the way enterprises work and collaborate by offering a visual “knowledge base” solution that provides effective and efficient knowledge-sharing. Their split marketing strategy of events as well as inbound and partner referrals are key to the success of their client acquisition. While their website plays a significant role in their customer journey, particularly in larger purchasing motions with enterprise customers. Listen in as Robert also shares tips for finding high-quality information, and advises not to underestimate the complexities of marketing automation platforms.