Revolutionizing Inclusive Hiring: How a Website and Education Efforts Generate Leads | Interview with Kayla Kerr from Applied

It can be really hard to know if you’re making the right decision. There are endless ‘what ifs’ and doubts. Helping to remove that element of the ‘unknown’ from the recruitment process is Applied. Applied is purpose-built to make hiring empirical and ethical. Their platform uses anonymized applications and skill-based assessments to find talent that would otherwise have been overlooked. VP of Marketing, Kayla Kerr explains how the platform works best for medium-sized enterprises, non-profit organizations, government organizations, and sporting organizations. They attract these key industries and personas through inbound channels such as webinars, training sessions, and word-of-mouth referrals. Their website plays a significant role in how they generate leads, providing access to resources such as blog posts, webinars, guides, and checklists. Offering a video-on-demand demo allows their prospects to get a first-hand experience of their services, showcasing their breadth of offerings with quick time to value.