Optimizing The Website Experience for a Seamless Buying Journey | Interview with Aditi Lala from Trackforce Valiant + TrackTik

We should always be working to optimize our workforce, promoting productivity, efficiency, and happier employees. Trackforce Valiant + TrackTik helps to optimize your security workforce management with a solution that automates tasks like scheduling, invoicing, and leveraging data for informed decisions. Demand Marketer, Aditi Lala joins us to give more insight into the customer base which is divided into two key groups, companies that provide security services and corporations from various industries that have in-house security teams. The team leverages various acquisition channels, including organic and paid search, trade shows, sponsorship events, partner marketing, and word of mouth. While their website is considered a crucial part of their marketing strategy, serving as the digital face of the company and providing a clear picture of who they are and how they help their clients streamline their operations. The website is designed to create a seamless buying journey with dedicated pages for customer stories and solutions, and clear CTAs to guide visitors toward the next step of the sales journey.