Maximizing ROI Through Targeted and Personalized Approaches | Interview with Oliver Bruce from PinPoint Media

Connecting the power of data with the power of human connection can make for truly impactful content. PinPoint Media is a data-driven human-inspired, content marketing agency. Oliver Bruce, CEO & Founder discusses their range of services, including out-of-home advertising, social content creation and distribution, campaign planning strategies, and more. PinpointMedia's growth revolves around maximizing return on investment (ROI) and traceability. They embrace artificial intelligence and technology to increase productivity, output, and revenue for their clients. By focusing on targeted campaigns and optimizing their website and content distribution across various channels, they ensure that every penny spent drives revenue. They ideate, produce content, and strategically select platforms like TikTok or LinkedIn to reach the desired audience. Through continuous management and optimization, they aim to deliver the best results for their clients, while acknowledging that email marketing is becoming less effective compared to more targeted and personalized approaches. He also discusses the growth of augmented reality (AR) and virtual reality (VR) and their applications in engaging consumers and providing immersive experiences.