Mastering the Digital Pathway: Enhancing Your Website's Customer Journey | Interview with Julie Huval from Beck Technology

Project teams should make better, smarter, and more informed decisions. Beck Technology helps the commercial construction industry do just that. Beck Technology is a software and services company that has developed innovative preconstruction solutions aimed at integrating interdisciplinary data into software solutions. Julie Huval, Head of Marketing discusses their company's focus on developing preconstruction technology, specifically estimating software for large commercial construction projects such as hospitals, colleges, malls, and shopping centers. Julie dives into the crucial role of their website in their customer journey, with a focus on providing intuitive content, opportunities to request demos or contact the company, and answering customer questions to educate and equip them before talking to their technical team members. In a pretty traditional industry, word-of-mouth referrals from satisfied customers plays a crucial role in lead generation.