Leveraging Valuable Content and Website Optimization for a Successful Buying Journey | Interview with Kelly Riedel from Rimsys

Plan better, execute faster, and ensure compliance. Yes, yes, and yes, please. Senior Demand Generation Manager, Kelly Riedel at Rimsys joins us to dive into how they achieve this for MedTech companies. Rimsys is a Regulatory Management Software that helps digitize, automate, and create regulatory order for the MedTech Industry. Kelly dives into Rimsys’ mission, target customers, and the different channels they use for customer acquisition, which includes organic search, paid search advertising, email marketing and nurturing, and in-person events in combination with relevant content that addresses specific regulatory challenges. Their website plays a critical role in their marketing efforts, serving both as an informational resource and a conversion driver. Kelly stresses the importance of having a clear and informative website for medical technology manufacturers, so they prioritize clarity, their value propositions, and strive to provide valuable content to prospects at different stages of their journey.