Leveraging Channel Partnerships for Sustainable Growth | Interview with Don Halliwell from TrustLayer

Trust will truly set the foundations of any relationship. TrustLayer, a collaborative risk management platform, is helping you build trust between you and all of your counterparties. Don Halliwell, Head of Marketing gives us insight into how TrustLayer makes it easier for companies to exchange and track necessary documents with their business partners while diving into their main clientele which includes construction, facilities, properties management, and franchises. TrustLayer has found success by leveraging its insurance broker channel for lead generation but they plan to optimize its channel partnerships by making it super easy for those who already understand the value proposition to share their wins and stories, while also expanding into direct model and product-led growth. While also planning to improve their website with a user experience that is tailored and relevant to their buyer persona.