Insights & Tips for Successful Outbound Messaging | Interview with Evgenia Shestunova from GrowthGenius

To some effectively running outbound campaigns and driving results seems like a miracle to the team at GrowthGenius it’s an everyday achievement. Growth Genius is a sales outbound tool that uses LinkedIn and email to connect with potential prospects. Senior Manager of Customer Experience and Strategic Initiatives, Evgenia Shestunova, joins us to dive into their automated data-driven prospecting platform and a team of outbound sales experts that simplify the complex and tedious process of sales prospecting. Evgenia shares some advice for successful outbound messaging, including keeping the messages short, having a sequence of at least five emails, and focusing on the value proposition in the messages. They, of course, practice what they preach by leveraging their own database. And although the approach may vary depending on the company and industry, overall, the value proposition remains the critical element in their messaging.