Insights into the Success of Developing Customer Relationships | Interview with Brett LaForge from Octopus Cloud

Sometimes you can lose sight of things. Quickly spend the money you thought you had, and lose control. Helping to solve that in one key area is Octopus Cloud, a business intelligence platform that helps companies manage their IT spend, primarily in software licensing, compliance, and performance. Brett LaForge, Global Marketing Director dives into the companies and personas they serve best. Brett has written more than 500 articles on licensing public cloud environments and SAM solutions. With a focus on taking care of the customer first, their reputation is based on trust and word of mouth in the industry. Brett discusses how the company approaches growth, how the website plays a role, and how developing customer relationships comes first.