How Strong Call-to-Actions Drive Growth in the Energy Industry Buying Journey | Interview with Elaine Kwok-Duncan from Peak Power

At the peak of a climate crisis, we should all consider how we can improve energy efficiency and reduce overall energy consumption. And Peak Power is making it profitable to pursue net zero. This Canadian climate tech company creates software to turn commercial buildings and industrial facilities into decentralized mini-power plants. Senior Director of Marketing, Elaine Kwok-Duncan discusses how the company creates cleaner, more reliable, and more affordable electricity for everyone. Elaine helps us understand who they serve best while also talking about how they leverage content and conferences to reach their target audience. In terms of driving growth from the website, Elaine emphasizes the importance of strong call-to-actions and understanding the way their audience buys. With a desire for human conversations, being available, with an easy way to get in touch, is critical to this prospect’s customer journey.