How a Content-Rich Website Converts Visitors into Loyal Customers | Interview with Manos Perakakis from Mentionlytics

In today's fast-paced and ever-evolving landscape, gaining valuable insights is essential for staying ahead of the curve and making informed decisions. Mentionlytics helps you access insights, find influencers and sales leads, and grow your brand’s reputation. Manos Perakakis, Co-founder discusses their social media monitoring tool launched in 2017, aimed at simplifying brand and reputation management across various channels like social media, the web, and news. Their primary clients include marketing and PR agencies, acting as intermediaries for companies in industries like finance and software. Manos highlights the effectiveness of organic content through their blog and word-of-mouth referrals in attracting customers. He emphasizes the importance of a clear and content-rich website in converting visitors into customers. Manos shares the company's commitment to continuously improving their product based on user feedback and leveraging AI for sentiment analysis and insights to enhance their platform in the coming year.