Harnessing Analytics for Messaging Refinement and Conversion Tracking | Interview with Marcus Gates from Axim

Future-proofing your business means creating great customer and employee experiences. Axim specializes in Enterprise Communications Transformation. Marcus Gates, the SVP of Sales and Marketing, discusses the company's focus on helping clients choose and use the best communication and customer contact technologies. Axim offers enterprise consulting, experience analytics, and technical skills. Their clients are typically larger businesses with complex communication solutions and contact centers. While referrals and word-of-mouth were initially their main sources of business, Axim has recently invested in marketing efforts and website development to provide customers with information, interactive features, and a personalized journey. Marcus emphasizes the importance of analytics in refining messaging and tracking conversions. He also highlights the value of personal and engaging content in capturing people's attention.