Harmonizing Outbound Strategies: The Power of Sales and Marketing Collaboration | Interview with Bill Cooper from Justt

Bill Cooper, Global Vice President, Commercial Growth, explains how Justt uses AI and data-driven methods to assist merchants in various industries, from finance to gaming and more. Their multi-faceted client acquisition strategy involves outbound efforts, industry participation, and thought leadership through educational content on their website. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast