Finding Success Through Storytelling and Onboarding Funnels | Interview with Ytzel McDaniel and Amanda Hiebert from Shop Circle

As an eCommerce brand, you want to build experiences that your consumers will love while leveraging powerful tools that will help you scale your business. Shop Circle is the first operator of e-commerce tools. Ytzel McDaniel, Social Media and Community Manager, and Amanda Hiebert, Head of Brand, Content, and Community help us understand how Shop Circle empowers independent brands. But how does Shop Circle ignite its own growth? They Acquire clients through partnerships, content creation, and featuring apps on the Shopify app store to generate further exposure. When discussing the importance of other channels like their website and branding, Ytzel and Amanda acknowledge that while their website represents authority and trust, most clients discover them through the app store, requiring them to refine their storytelling and onboarding funnels to capture attention and win customers' business. Overall, Shop Circle aims to provide valuable solutions, engage with the Shopify ecosystem, and help businesses succeed.