Expert Insights on Mastering Conversion for Complex Products | Interview with Rob Patey from Balyo

Humans around the world deserve enriching and that’s what AI, robots, and automation are here to do. Rob Patey, Global Marketing Director at BALYO joins us to dive into how they transform standard forklifts into intelligent robots thanks to its breakthrough Driven by Balyo™ technology. Rob helps us understand how potential customers in the materials handling and manufacturing logistics industry learn about them. Offline meets online as they leverage trade shows, trade publications, and their website as key touch points for customers. Content plays an important role, with plans to add more thought leadership as they aim to increase awareness of the potential of autonomous robots in the market. With a product that is both complex and simple, Rob acknowledges that fear of change is a barrier to adoption and he is mastering conversion by making the conversion process simple for potential customers.