Experimenting with Marketing Channels to Optimize the Customer Journey | Interview with Dmytro Semonov from Sonovate

Cashflow can inhibit your ability to grow so companies like Sonovate are key to helping businesses unlock their funds. Marketing Manager, Dmytro Semonov explains that Sonovate is a fintech company that helps recruitment agencies, consultancies, labor marketplaces, and other businesses fund their contingent workforce. They do this by unlocking funds and cash from invoices, allowing clients to leverage the cash for marketing, paying contractors, freelancers, and more. Dmytro dives into their classical marketing channels like inbound and outbound marketing, as well as AI-generated content and user interviews to get people to their website. They have good branding and visual appeal on their website, but they are working on improving the structure of the website. Dmytro emphasizes the importance of hitting every stage of the customer journey and leveraging the spaghetti principle when experimenting with different marketing channels.