Empowering Independent Buyers: Navigating Educational Content and Varying Personas | Interview with Cody Gondyke from Accredible

We can impressively gather certificates and badges but can we verify, track and secure them? Accredible is the industry-leading digital credentialing platform. Securely issue, manage, track, and verify your credentials faster and more easily for a fraction of the cost. Director of Demand Generation and Digital Marketing, Cody Gondyke helps us understand how they enable organizations to award their students with proof of skills and help employers to identify ideal job candidates. They’re centered around education so it’s no surprise that educational content plays a critical role in serving and empowering their independent buyers. Cody discusses the balance of serving this content, ensuring it’s truly valuable, and customizing buying journeys to varying personas.