Dynamic Growth: The Power of Responsive, Proactive, and Adaptable Strategies | Interview with Mina Kozman from Speakap

Mina Kozman, Director of Demand Generation & Marketing, highlights Speakap's mission to bridge communication gaps in dispersed workforces using mobile phones. Their growth strategy is diverse, combining inbound marketing with thought leadership content, benefiting from referrals, and employing an outbound sales development team for proactive customer acquisition. This ensures Speakap's growth remains robust and adaptable in the evolving digital workplace. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast