Driving Organic Traffic and Boosting Lead Generation | Interview with Nicolai Klausen from Bazoom

Link building is a crucial element in improving search engine rankings and driving organic traffic to websites, as it helps establish credibility, authority, and trustworthiness in the eyes of search engines. But it certainly isn’t a simple process. So Bazoom provides a platform that simplifies and centralizes the process of link building, aiming to be the go-to platform for this industry, similar to what Amazon is for e-commerce. Founder and COO, Nicolai Klausen joins us to dive deeper. They primarily work with agencies and direct brands looking to increase their Google traffic, and they also serve the affiliate industry. Bazoom differentiates itself by offering a structured process, extensive market coverage, and an intuitive platform. They rely on inbound and outbound marketing, focusing on word of mouth and brand mentions for generating traffic. They aim to improve their lead generation capabilities by providing free services and tools. Nikolai's vision for Bazoom is to become a global leader in the link-building industry as they strive to challenge the status quo and constantly improve.