Dos & Don'ts: From Corporate Marketing to Startup Marketing | Interview with Madeline Enos from Included

What makes a business successful? The people. We welcomed, Madeline Enos, Marketing Director to dive into Included, an end-to-end people analytics tool powered by AI. Included helps companies hire and retain diverse talent by empowering a people-first culture. Madeline dives into their customer acquisition channels which include word-of-mouth referrals, thought leadership content, and social media while going through a website redesign to improve the user experience. Madeline shares the advice she's learned over the years that has helped her succeed in and transition from corporate marketing to startup marketing. You must learn to wear many hats, from focusing on SEO to live events and even field marketing. Madeline reminds us that maximizing learning opportunities is essential to continue growing as a marketer, and that mentorship is key to gaining the skills and knowledge you need.