Conversion Insights: A Journey Toward Transparency and Experimentation | Interview with David Potter from Vog App Developers

In the always-on age of convenience, businesses are leveraging apps to connect with customers and extend their digital presence. Vog App Developers is a creative development company that builds robust iOS & Android mobile apps, custom software applications, and enterprise software. David Potter, Director of Marketing gives us insight into the wide range of clients they serve; from startups to legacy businesses looking for digital transformation to companies in need of specific skill sets. Their customers are acquired through various channels, primarily their website, organic search, and referrals. While their website performs well in terms of conversion, they are looking to modernize it and find new ways to engage with customers earlier in their decision-making process. David provides us with conversion insights as Vog App Developers focuses on transparency and aims to help customers understand the development process. When it comes to driving conversions, they adopt a test-and-learn approach, experimenting with different strategies and content to cater to their diverse customer base.