Captivating Nonprofit Clients Through Strategic Outreach and Web Appeal | Interview with Sarah Hyde from Givecloud

What enables nonprofits to continue their important work is devoted, repeat donors. Givecloud empowers nonprofits to engage and convert devoted, repeat donors through our rewarding, gamified fundraising software. Sarah Hyde, Marketing & Operations Lead discusses the importance of building meaningful connections with donors. Givecloud aims to enhance digital fundraising by focusing on engagement and creating a lasting impact. Givecloud serves nonprofits of all sizes globally, aiming to replace traditional, transactional donation forms with more personalized and connected experiences. The company’s strategic outreach includes various channels; sales partners, word-of-mouth, digital ads, and online content, to reach and assist nonprofits in their fundraising efforts. Their website serves as a crucial first impression, acting as a window display to attract potential clients. Sarah's role at Givecloud involves a blend of operations and marketing, including the recent implementation of a freemium product offering and the development of a go-to-market strategy. She envisions automating the optimization process to save time and improve efficiency.