Building Trust through Customer Advocacy and Case Studies | Interview with Kelly Davis-Felner from PayIt

Kelly Davis-Felner, CMO at PayIt, talks about their mission to streamline government transactions. They offer a user-friendly platform for government services, improving efficiency for residents and agencies. Kelly discusses their target audience, website's importance, and how they build trust with clients through customer advocacy and case studies. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast