Building a Customer-Centric Product-Led Company with Inbound Strategies | Interview with Salima Nadira from Airboxr

Analyzing your data? Great. Acting on your data? Well, that’s impressive! And that’s the hard part. We can gather the data, we can analyze it but do we understand it and take actionable steps with what we’ve collected? Airboxr automates data analysis on e-commerce stores to help businesses make more effective decisions. Salima Nadira, Community and Growth Manager explains that Airboxr has two main functions: uncovering hidden insights and automating reporting. Salima dives into who they serve best; currently focusing on Ecommerce, specifically direct-to-consumer brands on Shopify. As a product-led company, they rely heavily on inbound marketing through content creation, such as publishing weekly articles about topics relevant to their audience. Salima emphasizes the importance of the Airboxr website in converting visitors into leads and trials and why they focus on continuously optimizing this key growth channel to better serve their prospects.