Attracting and Engaging the Right Audience for Successful Buying Journeys | Interview with Joe Peach from WhereIsMyTransport

Data is essential for providing reliable information in any industry. It helps businesses, organizations, and governments make informed decisions. Providing data to the public transport industry is WhereIsMyTransport, a mobility technology company that produces public transport data and apps in emerging markets. Joe Peach, Communications Director provides more insight into how the company offers multiple types of data including transit data, real-time alerts, origin-destination data, and points of interest. WhereIsMyTransport targets three types of clients: infrastructure and engineering businesses, tech companies, and development or finance institutions. Joe discusses how they attract clients through various means, including investing in web content, their website, which they have expanded significantly to make sure it's easy for potential clients to find them, and advertising on digital platforms. They also actively seek out potential clients by attending conferences and events and monitoring project tenders. Their goal is focused on attracting and engaging the right audience to better support the buying journey for those who need their services. Reminding us that anybody can have a great product, but it's about connecting that with the people who really need what you have, and that's where the value comes from.