A Customer-Centric Approach to Tailored Messaging and User Experiences | Interview with Michael Lorenzos from Silverbird

In today's interconnected world, breaking down global borders has become crucial for businesses aiming to thrive on a global scale. Michael Lorenzos, Head of Performance & Growth, joins us to discuss Silverbird, a fintech company focused on serving international traders. Silverbird aims to cater to entrepreneurs who have entities in one country but are based in another and engage in multiple payment corridors due to their international business activities. Silverbird's customer base includes wholesale traders, manufacturers, shipping and logistic operators, and other companies involved in the international sale of physical goods. Michael and the team embrace a holistic approach to customer acquisition, leveraging inbound, outbound, and partnership channels. The website plays a crucial role in converting visitors into clients, and the onboarding process is designed to identify relevant customers and provide sales support as needed. Michael, as a marketing leader, focuses on customer acquisition, retention, balancing brand and performance marketing, and creating opportunities for his team's growth. Silverbird's success is attributed to its customer-centric approach, with messaging and processes designed around the customer's needs.