038. WHAT MAKES A VIABLE BUSINESS IDEA?

I was recently asked a brilliant question, how do you know if your idea for a business will thrive in reality? So, in this episode, we’re exploring exactly that. What makes an idea viable and how you can assess its potential to become a successful enterprise. I’ll discuss the importance of market demand, the cost of bringing your idea to life, and the simplicity of the business model—essential elements that can make or break your entrepreneurial plans. So whether you’re sketching ideas on a napkin, you've been nurturing a passion project on the side or you are looking to find ways to evolve your business, this episode is designed to give you insights and tools to evaluate and refine your concepts into business plans that succeed. https://www.philippacraddock.com/podcast-038