005. CONFIDENCE WITH PRICING - IT'S MORE THAN MATHS, MARK-UPS & MARGINS
PASSION to PROFIT - A podcast by Philippa Craddock - Thursdays

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Today, I want to bring those steps to life through this Podcast episode, focussing on the crucial topic of pricing - a concept that, when thoroughly understood will transform your business. Some of the steps are common sense, but others might surprise you. These nine steps were game changers for me. I believe they'll make a massive difference for you too. And it's not just about numbers. Effective pricing isn't simply a matter of maths, mark ups and margins. It's about aligning your prices with the value you provide, meeting your customers' expectations, and ensuring your business thrives - all while promoting a healthy work-life balance. I feel so strongly that a successful business is a combination of doing good, being highly profitable and helping you to live a healthy life/work balance, and I hope these nine steps will help you within your own business. My mission as I am talking to you, is to empower entrepreneurs like you to build viable and sustainable ventures. So let's begin! Confidence with pricing guide www.philippacraddock.com Never Miss an Episode Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings.