066. WHY YOUR 'EASY' WORK SHOULD COMMAND YOUR HIGHEST PRICES

What I've discovered about pricing your natural expertise is fascinating - here's why the work that feels easiest to you is often your most valuable offering, Listen in and find out how to confidently price these natural skills for what they're truly worth.   Key Moments:  [00:00] Introduction: The surprising truth about 'easy' work and value [01:40] Real example: The brand identity designer who transformed her pricing mindset [02:50] Personal insights from my past premium design projects [04:55] Understanding the real value of your natural abilities [06:23] How underpricing impacts your entire business [07:31] Announcement of upcoming pricing programme [09:27] Three powerful steps to recognise your value [11:02] Creating your 'Value Bridge' for aligned pricing [11:37] Case study: How a bespoke rug designer raised her value and increased her prices [16:55] Implementation of timeline and practical next steps to build a sustainable business through value-based pricing [19:19] Conclusion and your next steps [22:35] Sharing your thoughts is so valuable   Notable Quotes: "When something flows easily for you, it's usually because you've developed such expertise that it's become second nature. It's not that it's simple - it's that you've mastered it so completely that it feels simple to you." "Your natural expertise is not just a happy accident - it's the culmination of your experience, insight, and unique way of seeing the world. When you price your work in alignment with this truth, you create space for your best work to flourish."   Share Your Insights:  I'd love to hear how this episode resonated with you. What abilities have you been undervaluing because they come so naturally? Share your thoughts with me on THIS PAGE or head over to Instagram - @philippacraddock I'm always here and love to discuss your insights and experiences...   Never Miss an Episode: Sign up for our weekly newsletter to receive early access to our upcoming pricing programme, plus behind-the-scenes insights and exclusive resources to help you build a sustainable creative business.   Resources Mentioned: Upcoming pricing programme (details coming soon) Research insights from Harvard Business School and McKinsey