How to Improve Revenue Attribution with LinkedIn Content
Parade - A podcast by Ryan Musselman

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Imagine you’re a CEO and: → 20% of your staff generates revenue But then You decide to launch an employee content strategy to: 1. Encourage employees to post on LinkedIn2. with content that generates business You hire a content strategist to launch a done-for-you program. Staff are provided with content that: → Attracts companies you want to sign→ Speaks to their talent needs→ Offers your solution Then you set individual staff KPI’s for: → Engagement growth→ Lead generation Within months, your revenue-attributed staff could: → Increase from 20% to 40% (doubled)→ Increase from 20% to 60% (pretty rad)→ Increase from 20% to 80% (untouchable) Now, you have a 2023 narrative that reads: “Converted 60%+ of staff into revenue generators.” That’s serious decision making. And it could mean serious $. 4 ways Parade helps you: 1) We write your executive content2) We write your staff content3) We write your newsletter4) We rewrite your profiles We're NOT adding more work to your plate. Our system is turn-key so you can focus on your business.