OS 53: Interview with Misfit Entrepreneur Founder, Dave Lucas

Orchestrating Success - A podcast by Hugh Ballou

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Hugh Ballou Interviews Dave Lucas about his Misfit Entrepreneur concepts and systems. The Interview Transcript Ep 53, Interview with Dave Lukas Hugh Ballou: Dave Lukas has this podcast called the Misfit Entrepreneur. Dave, you and I met virtually, and we are getting acquainted. What I have seen so far is quite impressive. Say a little bit about your background and your business, and then about this podcast, this Misfit Entrepreneur. Talk about yourself and your background and what the inspiration was for launching this great podcast you have. Dave Lukas: Thanks, all good stuff. Thanks for having me, and thanks everyone for tuning in. A little bit about my background just so you guys know. I have always ben an entrepreneur, ever since I was a kid. Like most people, I did the lawn thing, but I did a direct sales business at my college and took it to another business after college that I brought to Columbus, Ohio, where I live now. I split time between Columbus and San Diego. I am in the health and wellness arena. I did that for a year. Then I had this crazy idea. I either wanted to run or own a Fortune 500 someday. So early 20s, right? Everything you can accomplish. I got to get up from the ground floor with one of these and really understand it. One of the best places to do that is on the sales side of things. If you look at a lot of CEOs, a lot of them are salespeople. Sales is a skill that no matter who you are in life and no matter what you do, you really need to understand and utilize. One of the things I talk about when I do speeches is that sales is one of the most innate, natural abilities we all have. If you have a spouse or a significant other, you sold yourself to them, and they sold themselves to you. It’s something that we do naturally. We don’t think of it to be more deliberate at it. I went to school essentially. I worked for a top 50 training program, Fortune 500. Spent a number of years there. Had a lot of success. I was Rep of the Year and all that in my early days. Then I became a turnaround manager and a trainer nationally for all of their rookies. During that time, I continued my entrepreneurial efforts. I continued to invest. I continued to build up other businesses. When you are successful in sales, that gives you autonomy, which allowed me to do that. One of those companies I invested in and helped to guide and mentor in my free time was a company called Grass Technologies. It was a very unique company in the data intelligence space in the travel industry. Anything can be learned. That is one thing I learned. Going from where I was and going to the travel sector is a completely different world. We grew that business from basically nothing to- Nowadays I spend a lot of time there, and it is my largest business. Inc 5000 multi-year winner. We do business in over 100 countries. It’s been a lot of fun. We have that. I do some other things, where I teach and speak and train. I work in the investment side of things, and I am part of a small hedge fund. Then I started this podcast. It’s called the Misfit Entrepreneur. Being an entrepreneur, that makes sense. People are like, “Oh yeah, you’re an entrepreneur. You started a podcast to learn the unique traits of entrepreneurs.” The reason I did it is not what most people think. The reason I did it came about three years ago when my wife and I went to China to adopt our daughter. We adopted our daughter, and we get home, and she is 18 months old at that time. In my youth, I spent a lot of my extra time, weekends and evenings, learning. I trained with Zig Ziglar, God rest his soul; Brian Tracy, who wrote the cover quote for my bestselling book; and Tony Robbins, all of these guys, billionaires and millionaires. I spent about five years spending every waking moment that I had learning from these people. That is how that book came about. Fast forward multiple years later, and I have this 18-month-old. I am a dad now.

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