#360: How To Use Content & Storytelling To Grow Your Business With Aprille Franks
One of the most powerful ways to connect to your audience… stories! Holy cow! This episode was *fire*! (Do I have your attention? Good, read on!) I invited Aprille Franks on, master community builder and launch strategist, to give you a step-by-step process for identifying powerful stories to use in your business (think: copywriting, social media, content, and live video) to more deeply connect with your audience. After all, nothing brings us together more than sharing stories of struggles, accomplishments, and perseverance. Especially in a pandemic and a world where we are more connected to the internet than one another -- stories bring us back to the truth of our existence. Grab a pen and paper and get ready for actionable steps that you can apply to get a quick win today. Here’s a snapshot of a few things we talked about… [06:04] It's important to use stories in our content because that's how people resonate and connect. People are looking for a community to connect with. [08:14] There are five components for building bankable stories. The first is understanding why the story impacts your brand relevance. [09:15] The second thing is how to go from 0 to 60. Aprille walks you through how to do this. [14:59] The third is to avoid getting stuck wondering how this is relevant for your business. Don't discount the things that make you who you are. [17:32] The fourth, identify what your audience needs to know next. [19:10] Lastly, connect your content with your stories. Be intentional with planning the story and content to create connectivity. [27:18] Hot tip: Write down your instances and go through the process and then share one story on video. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’