How to Experiment, Build, Grow & Manage Multiple Brands with Stéphane Schweitzer
Wanna know how to consistently create brands the market needs? In this episode, Matt Gottesman (Brand Director of ORLOVE) sits down with Stéphane Schweitzer (CEO &Founder of ClubbingTV.com & DJCenter.com) and they go all-in on recognizing trends before they take off, leveraging technology to scale your brand’s mission and reach, adapting to changes in technology along the way, creating platforms that serve a particular niche and consistently delivering value to your customers, finding new ways to innovate, having the right people around you so you can create more, approaching business from a very collaborative space, taking risks, strategic partnerships and much more… 05:30 If all music were wiped from the world, what 3 albums would you save? 08:30 If you could interact with anyone living or non-living who would it be? 10:15 In your opinion what is the best music-focused film of all time? 12:00 What is an important book, podcast, or audible that has helped you navigate your creativity and business? 14:15 What has your journey looked like growing into being so multifaceted in your business? 19:00 As a creative, as an artist, where does ownership come in to protect your work? 24:00 What does it really take to start your own brand or venture without investors? 25:40 What are some of the things you learned in the process of taking Clubbing TV from idea to global brand? 30:15 From the inception of creating Clubbing TV, how long did it take to reach 4 million homes? 36:15 When did the internet really start to affect Clubbing TV? 42:00 The resourcefulness and creativity bred as you bootstrap a business and brand as an independent entrepreneur. 45:40 What are you excited about moving forward as the digital world continues to evolve? 52:00 With the rapid changes happening in the music industry, what are some challenges you think we will be up against? 59:30 What are the current projects you are working on? 01:02:40 How a Livestream Masterclassing teaching Chess was shut down by AI. 01:05:40 Where can we plug into Clubbing Life and Clubbing TV? 01:08:15 What advice do you have for new entrepreneurs creating business plans? FEATURED GUEST: Stéphane Schweitzer Instagram: https://instagram.com/clubbingtv Website: https://clubbingtv.com OUR HOST: Matt Gottesman Instagram: https://instagram.com/mattgottesman FOLLOW US: YouTube | https://bit.ly/OrloveUTC Facebook | https://bit.ly/2T9Q1ur Instagram | https://bit.ly/2Z5nN7N Website | https://bit.ly/2zA5yNc