Creating Your Audience & Owning Your Work with Youngr

Wanna know how to build your audience and create community around your work? In this first feature episode, Matt Gottesman (Brand Director of ORLOVE) sits down with Youngr (Multi-Talented Musician & International Artist) and they go all-in on creating from your passion versus chasing success, listening to your body and your gut instincts, starting off as a group and moving to a solo career, experimenting with his music and content, channeling your art from your intuition versus replicating what industry wants, creating and interacting with an audience curated over time, owning your creative works, producing a new album from his family home in Sweden, removing expectations from our work to more organically create and much more…   02:20 Meet multi-talented International musician, Youngr! 04:40 Youngr’s perspective working with ORLOVE on his Under the Covers video. 07:50 If you only had 3 albums to listen to for the rest of your life, what would they be? 09:50 If you could interact with an influential person, living or non-living, for one night who would it be? 11:55 What is the best music-focused film of all time in your opinion? 16:20 What is an important book or podcast that has helped you navigate your creativity and passion? 18:40 The importance of never looking back and judging what you have created in the past. 22:10 How did you find your passion in music? 24:20 What was it like going to the Liverpool Institution of Performing Arts? 25:50 How did you choose the name “Youngr”? 27:30 How did creating one-take looping tracks lead to doing the torch relay for the Olympics? 33:00 The power of listening to your gut. 35:20 What did you think of the movie Soul? 36:35 How have you cultivated the relationship with your fanbase? 43:20 What are some of the biggest things you’ve learned from putting your music in front of a world audience? 46:10 What are the benefits of taking ownership of what you create?  48:40 What was it like taking time to create during the pandemic? 53:20  How following our intuition can lead us to create our best work. Check out this book mentioned in today’s episode:  Big Magic by Elizabeth Gilbert   FEATURED GUEST: Youngr Instagram: https://instagram.com/youngr_music  Upcoming Music: https://armas1924.lnk.to/BrothersSisters Under the Covers: http://bit.ly/YoungrUTC    OUR HOST: Matt Gottesman Instagram: https://instagram.com/mattgottesman   FOLLOW US: YouTube | https://bit.ly/OrloveUTC  Facebook | https://bit.ly/2T9Q1ur  Instagram | https://bit.ly/2Z5nN7N Website | https://bit.ly/2zA5yNc

Om Podcasten

On Top of the Covers is a weekly podcast by ORLOVE and features inspirational stories of people contributing to the culture of music... creatively, artistically, personally, and professionally. Hosted by Matt Gottesman (Director of ORLOVE Brands & host of the successful Forbes feat. podcast, The Hustle Sold Separately), this show aims to bridge the gap between artists, music, and fans globally, focusing on the "culture" of music as a whole and less on the "corporate." Being that music is a common bond amongst all of us, we believe in opening up the conversation to explore all facets of the art, its creative contributors, and their missions. Follow us and our growing community on Apple, Spotify, and YouTube.