PR tips with a former news anchor with Bob Wiltfong

On Top of PR with Jason Mudd - A podcast by Jason Mudd, Axia Public Relations

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Send us a text Bob Wiltfong and Jason Mudd discuss PR tips from a former news anchor. Guest: Our episode guest is Bob Wiltfong, a retired TV News personality and now Axia’s Public Relations Account Director. Five things you’ll learn from this episode: How to build media relationships Knowing when the pitch is right What is newsjacking The elements of news How to leverage local news on behalf of your brandQuotables 4:10 “It's helpful to frame it as all you need is re...

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