Fanocracy: What is it and what does it mean? With author David Meerman Scott
On Top of PR with Jason Mudd - A podcast by Jason Mudd, Axia Public Relations
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Send us a text Our episode guest is David Meerman Scott, author of “Fanocracy” and the “New Rules of Marketing and PR” series. David is passionate about the band the Grateful Dead, surfing, and a few other things, as well as sharing research and advice to improve companies’ marketing strategies. Five things you’ll learn from this episode: How to build fans and customersThe science behind why free things make loyal customersWhy we are fans of thingsThe importance of video for your businessWhy ...
