How To Monetise Your LinkedIn - with Lea Turner
On a Mission Podcast - A podcast by Ellie McKay - Mondays
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This week I’m on a mission with Lea Turner, otherwise known as the Queen Of LinkedIn. Leah started to harness the power of the platform in October 2019 and now has over 128k engaged followers and over 1000 inbound clients. To say that she’s taken LinkedIn by storm is an understatement! Her no-nonsense, straight-talking approach has continually challenged the outdated stereotypes around who and what constitutes as a professional and is a breath of fresh air for those of us who follow her content. True to form, Lea calls it how she sees it throughout the interview and tells us why she doesn’t subscribe to the majority of mainstream personal development, why she won’t be in a hurry to take an ice bath anytime soon and what her plans are for the future. We talk frankly about how to increase your brand's visibility the RIGHT way by creating an engaged community to grow your leads. This episode is an absolute must for anyone looking to build their online profile from one of the industry’s leading experts KEY TAKEAWAYS Authenticity counts for a great deal. People are drawn to relatability. When we show up as ourselves, and drop the pretences, we come across as far more attractive, and so do our messages. When we reconcile our own pain in life, we take away the power it has over us. When we use the challenges of our past as lessons, that pain becomes a tool to help others. The downside of personal development is that many "mentors" seem to take a one-size-fits-all approach, and use platitudes that do not apply to all people. Mentorship should be a personal experience, and tailored specifically to a person's needs. Communities that thrive and grow are the ones in which the members care not just for the creator, but also each other. Fostering this harmony between members is the role of a true leader. BEST MOMENTS 'I decided that I'm going to do what I do with every other part of my life and be myself' 'It's hugely life-changing for a single mum' 'You take that pain and that suffering and you repurpose it to do something good for other people' 'I like to find my own way' VALUABLE RESOURCES On A Mission - https://omny.fm/shows/on-a-mission Lea Turner LinkedIn - https://www.linkedin.com/in/lea-turner/?originalSubdomain=uk YouTube: https://www.youtube.com/c/EllieMckay