Beyond the Hype: How to Make Trends Work for Your Food Business

In this episode of Oh for Food's Sake, we dive into the often-overwhelming world of food industry trends, offering an in-depth look beyond just the next big thing. Trends can feel intimidating with the constant barrage of what's hot and what's not, but we break it down into practical, actionable insights. We clarify the difference between fads, micro trends, and macro trends, all while emphasising the importance of understanding the underlying consumer behaviour driving these changes. We also explore emerging topics like mushrooms and edible packaging, weighing in on their potential impact and staying power. Ultimately, this episode is about empowering food professionals to use trends as tools for growth and innovation, rather than sources of stress.